dailymuscle.com

I was looking up for some background information on a particular gym this morning, and when I surfed over to their corporate website - I came across this:

It reads: “This account has been suspended. Either the domain has been overused, or the reseller ran out of resources.”

I have blanked out the URL of the Health Club to be fair to them, and written an email to notify them about this.

Now, I’m pretty sure that the above website mishap is just an isolated incident, and does not reflect on the gym’s stand on the importance of their website… but since it DID happen, it did get me thinking - How important do you health clubs out there think your website is? How effectively are you using your website? Are you seriously putting some effort into it or do you have a website just because it has become the ‘norm’ for any business today?

Imagine yourself as a handyman, with a hammer in your hand - but not knowing that besides being nice and shiny and heavy, and looking good in your toolbox - that it could also drive nails through a wall? Is your health club guilty of this?

Coming from an IT (Information Technology) & Internet background with many years of experience in this field, today’s writeup strikes a familiar chord within me. In today’s generation, people rely on the Internet as their primary source of information, more than anything else ever before.

This is because sometimes, it’s just easier for one to seek information/send out an enquiry right from behind their computer screens as it allows the person to be more ‘open’, and feel less threatened - so they are able to ask sincerely, and open up easily - compared to having to discuss their weightloss struggles/issues/etc with a Personal Trainer face-to-face for example.

I know for a fact because I’ve seen it happen on dailymuscle.com - and the mind-blowing number of emails I get everyday is further proof that the Internet can reach a ‘new’ market of people that would otherwise be not as accessible. Your website could empower you to reach the shy individual struggling with health concerns who is sitting at his desk right now - one who would never step foot into a health club on his own. That’s a good enough reason don’t you think?

I’m not saying that we do away with a face-to-face approach, but I’m saying that some Health Clubs should pay some serious attention towards a more reliable and interactive Internet presence in order to complete a client/gym member’s experience. To those health clubs who already have - well done.

Comments anyone? Oh.. you don’t have to be from a health club. :)

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